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One Less Reason - 'The Memories Uninvited' http://rocktopia.co.uk/media/reviews/photos/thumbnail/200x200s/2a/b7/18/One-Less-Reason-The-Memories-Uninvited-81-1487018079.jpg Hot

Added by Central Electronic Brain     February 13, 2017    
 
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Brilliant.

After a short-lived contract with Universal in 2003, the Memphis/Jacksonville band's existence has been entirely independent. 2010's 'Faces & Four Letter Words' hit number one on the Billboard Heat-Seekers Chart despite being on the band's own label. It is therefore safe to say that despite their independent status, One Less Reason have a huge following; the album went on to sell four hundred thousand units.

In lead singer Cris Brown, the band has an undoubted song-writing talent and 'The Memories Uninvited' realises the full potential of that and as a result it's emphatically the band's best album to date. '...Uninvited' was two years in the making, with Brown acquiring the Kiva recording studio and the House Of Blues recording studio in Memphis in 2014 and setting up the new home for his label 'Tattooed Millionaire'. Brown admits that budgetary constraints in the past meant that he was never able to make the album that he wanted to. Free of those shackles, OLR has produced an album that runs the whole gamut of the Modern Rock genre and gives their major label cohorts, such as Shinedown, a run for their money.

With enough hooks and melody to keep the mainstream on board, OLR seem equally happy churning out the thudding Modern Rock of 'Break Me' as they are defining the Southern Modern Rock genre with songs like the acoustic 'Rainmaker' or the emotive balladry of 'You Didn't Know' with its 'Stairway To Heaven' style guitar solo.



Brown's varied vocal timbre transforms the songs on offer into something rather special; 'Something Beautiful' and 'Sometimes' are obvious singles with the gentle verse giving way to the achingly melodic chorus and yet the less "obvious" material holds its own without the album breaking stride. Whether it's 'Time' with its layered spoken verse approach, the piano sprinkled Pop of 'The Lie' or the slow burning gem of the Journey-tinged 'One Day', this album is chock full of brilliant songs.

'The Memories Uninvited' belligerently thumbs its nose at those who say Rock music is dead and even though the adage says that it's the singer not the song, One Less Reason combines the two in a perfect symbiosis. Brilliant.

Mike Newdeck

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