Fireworks

"How do I shut down Twitter?": HMV's posts get viral after disgruntled employee hijacks account.

HMV-Twitter-Rocktopia-News-Thumb
Poppy Rose Cleere
, HMV's former social media planner, revealed that she felt senior members of staff "never seemed to grasp" the importance of social media networks to build  a relationship between the company and its customers.

Via her personal Twitter account, Cleere wrote: "I would apologise for the #hmvXFactorFiring tweets but I felt like someone had to speak. As someone without a family to support/no mortgage I felt that I was the safest person to do so,” 
...
“Not to mention, I wanted to show the power of Social Media to those who refused to be educated."

In a lengthy explanation, she added: “I hope they’ve finally listening.”

According to British newspaper Daily Telegraph, Cleere is “already receiving job offers” in social media following her actions while HMV's Marketing Director asked  "How do I shut down Twitter?" (source: NME)

The (now deleted) Tweets can be seen below (source: guardian.co.uk):

"There are over 60 of us being fired at once!
Mass execution, of loyal employees who love the brand."



HMV-Twitter-Rocktopia-News

According to the Daily Telegraph, as many as 190 people were declared redundant on Thursday.

Company spokesman Nick Edwards said in a statement: “Although such decisions are always difficult, it is a necessary step in
restructuring the business to enhance the prospects of securing its future as a going concern ..."

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FrankK said:

...
"As someone without a family to support/no mortgage I felt that I was the safest person to do so."

Wow, what a brutally honest statement. Kudos to that brave young lady who dared to speak her mind!
 
February 02, 2013
Votes: +2

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