American HiFi - 'Fight The Frequency'

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American HiFi - 'Fight The Frequency'

A good mix of all the styles from all their previous albums.

Since the classic debut album, it really has been all down hill for American HiFi.
They failed to capitalize on its success with subsequent albums- ‘The Art Of Losing and the pop orientated Butch Walker produced Maverick release ‘Hearts On Parade’- and secondly as a result they were dropped by the labels twice. Perhaps American HiFi needed Bob Rock more than they thought? And losing the big sound of the debut clearly had an effect on the bands popularity. After brief flirtations with the Original Sound label it was decided that the band would form their own label ‘HiFi Killers’ in order to have more artistic control. Five years since it’s predecessor ‘Fight The Frequency’ will finally see the light of day in August of this year, but the band have remained far from idle in the interim, lead singer Stacy Jones and guitarist Jamie Arentzen have been paying the bills by forming part of Miley Cyrus’s touring band (Jones is also the musical director) and Jones has also kept himself occupied by producing other artists (Plain White T’s, Endeverafter to name a few).

Often when a band releases a come back album there is always a temptation to laud it as a return to form, so lets make it clear ‘Fight The Frequency’ edges the band back toward it without quite making it. The production is good, but nowhere near as good as the debut and on occasions there is a demo like quality about some of the songs such as on the experimental ‘Frat Clump’ which has Red Kross overtones or final track ‘Tiny Little Spark’. Elsewhere there is plenty to recommend this album, the Oasis-like ‘Where Love Is a Lie’, the ‘Scar’ sound-alike ‘Keep It Like a Secret’ or the superb power ballad ‘Lost’ all impress, whilst the pop orientated moments, ‘Acetate’ and ‘A Taste For Crime’ show that with better songs the overall feel of ‘Hearts On Parade’ is more than acceptable when used sparingly.

Featuring a good mix of all the styles from all their previous albums ‘Fight This Frequency’ is worth buying, however it still falls some way short of the classic debut.

Mike Newdeck

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